Social media usage must be enhanced by the sales team.
Sales teams should maximize social media usage. In today’s world, information diffusion happens instantaneously, every moment. Social networks have changed habits and routines, as well as leisure time, reading and access to generalist information, among others. Have also opened new ways of communicating and managing business relationships (and even on a personal level…). Boosting social networks with the sales team can, therefore, be an extremely effective channel.
In the digital age and the hyperbolic usage of image and video, social networks play, on the one hand, a central role and sales teams cannot help but enhance their use. On the other hand, it is essential to follow some simple rules, which ensure a safe and effective communication, minimizing reputation risks for the brand they represent.
The most suitable networks
A sales representative must have a good linkedin profile. Because it is still the essential business network for corporate communication. But knowing which networks are best suited to your organization’s goals, or your company’s business, are good starting points. Having a consumer-driven (B2C) or corporate services (B2B) market will determine the choice. For example, if you sell business financial services, posting more technical content might be better suited for linkedin. But on the other hand, communicating a beauty product will have more effective results on a network where image is the essence, like instagram.
Personal Profile and Professional Profile
Profiles live around followers and “friends”. Many people publish content related to their family or leisure life, and it should be distinct from a professional profile. You can have 2 different profiles, ensuring that you reach different audiences effectively, and without unnecessary trouble.
The content
Content marketing is key for promoting the image of a company, product or service. It should be relevant and useful, creating, first of all, interest for the potential customer to be “follower” and return to your page.
You must be extremely careful when posting your posts. Avoiding messages of political content, or which are discriminatory or otherwise, will be essential. Above all, you should ensure complete alignment with your organization’s communication strategy. Social networks are powerful and play a pivotal role today and should therefore be managed with strict discretion. Don’t forget to use images and videos, which increase the level of interest and reaction. This is a determining point: visualization is, today, much more important than reading. Thus, the content must be creative and attractive. Lastly, consistent cadence and regularity will make the difference.
Marketing departments should have relevant content to help sales reps. For example in product launches, events in which the management team participates, or moments of special importance to the brand. These are always times that should be promoted.
Sales team training
Sales teams play a critical role in managing social media and content marketing tools and should not be afraid to master them. Because not all people are familiar with the best techniques to enhance their usage, nothing better than, hence, deliver training for your teams to leverage these opportunities.
Learn more at https://salesfactory.pt/en/sales-marketing-consulting/